In a digital age where conversation and connection happen instantly online, many churches and faith-based organizations still rely on static websites and traditional contact forms to serve their communities. As technology advances, it’s ironic that places dedicated to spreading hope can struggle to keep pace with today’s digital-first expectations.
Eric Kidwell — a creative leader, pastor, and technologist driven to change that reality.
Who Is Eric Kidwell?
Eric A. Kidwell is a Creative Arts Pastor at Christian Life Church and the Founder & Creative Director of And Studio, a digital agency that helps organizations bring bold ideas to life through websites, branding, and AI solutions that spark meaningful connection.
His personal website describes him as a creative leader who combines ministry, design, and digital innovation to help organizations better connect with people.
The Mission: Make AI Accessible for Churches
Through his work at And Studio, Eric has observed how AI-powered solutions — like live chat and conversational interfaces — can transform visitor engagement. And Studio’s offerings include AI and app development alongside traditional web design and branding, tailored to help organizations shrink the gap between them and their audience.
This experience has fueled Eric’s larger vision: a world where churches and faith-based organizations can leverage conversational AI tools to better respond to people’s questions, needs, and spiritual journeys — instantly, 24/7.
Why Churches Need AI Now More Than Ever
Traditional online contact forms and static FAQs are passive. They wait for people to reach out — often discouraging engagement because of delayed responses or unclear directions.
AI chatbots, on the other hand:
- Answer questions in real time — such as service times, event details, and ministry resources
- Welcome new visitors instantly online, even outside office hours
- Free up staff from repetitive administrative tasks so teams can focus on ministry work
- Provide an accessible, conversational first point of contact for seekers and members alike
As church digital strategist discussions have highlighted, moving beyond outdated contact pages toward dynamic, responsive online engagement is a growing focus in church tech innovation.
Real-World Impact
At And Studio, clients have seen firsthand how live AI solutions can boost engagement and improve communication. Testimonials describe live AI features as “game-changers” that answer questions instantly and help keep organizations top of mind for visitors and members alike.
For Eric, this work isn’t about technology for technology’s sake — it’s about serving people where they are and helping churches fulfill their mission in a rapidly changing digital landscape.
A Call to Innovate
As many faith-based organizations continue to lag behind when it comes to digital innovation, Kidwell’s approach provides a practical, mission-focused path forward. Instead of seeing technology as a hurdle, he frames it as a tool for deeper connection, better service, and broader outreach.
“Churches shouldn’t have to choose between faithfulness and innovation,” Eric says. “When we thoughtfully use tools like AI to meet people’s needs, we open doors for genuine connection, care, and growth.”
Looking Ahead
Eric’s work highlights a larger movement gaining momentum across ministry circles — one that sees digital engagement as part of spiritual care, not an optional add-on. With leaders like him championing accessible AI solutions, churches and faith-based organizations can take confident steps into the future, ensuring their digital presence reflects their heart for people.
